Rhys McKendry is a Researcher at Cardus. He has an HBA from the Richard Ivey School of Business at Western University and is a founding Alumnus of the Cardus*U Program. Rhys's areas of interest include: human-centered design, community development, and using market-based strategy to develop solutions to social issues, locally and globally. When Rhys is not at Cardus he spends his time competing in local Ultimate Disc leagues, camping in national and provincial parks, and cheering on one of his favourite Toronto sports teams.